HAWAIIAN CHILI PEPPER SAUCE
PROJECT: BRAND DESIGN, PACKAGING DESIGN
ROLE: ART DIRECTION & DESIGN
The Hawaiian chili pepper is small is size but is definitely not lacking in flavor and heat. They are so hard to come by in bulk that the “Pepper Pimp” purchases them every week at the market in small kraft bags. Then they are fermented for at least 6 months before use. The company truly lives up to it's tagline of "Grown Here. Not Flown Here."
Understanding the importance of sustainability on the Hawaiian islands, where resources are limited, we designed a simple, easily removable label for the glass bottles. This encourages customers to recycle and reuse them, aligning with the brand’s values.
