KAUAI
JUICE CO.
PROJECT: BRAND IDENTITY, PACKAGING, PRINT & MARKETING DESIGN
ROLE: ART DIRECTION & DESIGN
My collaboration with Kauai Juice Co. started when it was a simple walk-up window. Today, boasting three stores and products available nationwide, I have been lucky to help Kauai Juice evolve into a brand known and loved by both locals and visitors.
Founded with the community in mind, Kauai Juice Co. strives to offer an easily accessible and positive option. The core mission revolves around establishing a meaningful connection between local farmers and consumers, creating a sustainable bridge that benefits everyone. From a design perspective we navigated the balance between visual allure and eco-consciousness. All packaging, carefully chosen to showcase the vibrant produce and island colors, is either able to be reused or recycled, leaving behind minimal trace.
